Branding sets the stage for being memorable.

What's your story?

  • Origins of a Brand

    Did you know that the word Brand got its origin simply as a way to tell one person’s cattle from another. They did so by means of a hot iron stamp. The word has continued to evolve over time to encompass more than a mark, but rather an entire identity of a product, company or service.

  • Is a Brand Necessary?

    Branding sets the stage for being meaningful, exclusive, relevant and memorable. Often what separates two similar products or services is the power of the branding behind them. Stand out from the crowd and put your Brand to work for you.

  • Create a Lasting Impression

    Careful branding seeks to make the product or service relevant to its target audience. FreeFlow Marketing works closely with each client to understand their core values and works with them to create a unique and lasting impression for our clients’ business. Go ahead and see what one of our branding packages can do for you.

Logo Design

Using pictures to represent ideas and words has been a hit for thousands of years. Your logo is your emblem, your totem in the town square, and while it can be made up of text or contain only a single image, it’s your first line of communication with your customers.

All good logos have common elements: they’re easily recognizable, they imply the superiority of your product or service and inspire trust in your company. Your logo is a fundamental piece of your brand, and you want it to stand out from the crowd.

Take the Coca Cola logo for example; it hasn’t changed a lot since 1885, and you can recognize it at a glance. In fact, you could probably draw it more easily than you could a map of your own neighbourhood. That’s because it’s designed to be instantly memorable. Logos are a reminder of a brand and a product, even one you haven’t used yet. It unites everything you know about a brand into a single concept in your mind.

A well designed logo speaks to the quality of the brand and inspires trust; it says you’re established and know exactly who you are and what you can do.

I mean, would superman have been so cool without the cape and “S” on his chest… we think not.  Now THAT’s good branding!

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Stationary Design

Your stationary sends a message other than the one typed on it. A high quality business card feels better on your fingertips. A professionally designed envelope says you’re serious about your business.  A stylishly designed stationary conveys the power and credibility of your brand.

Your stationary is a statement to your dedication and professionalism, whether your business is just starting up or already a leader in the field.

Stationary design is more than just slapping your company logo on your letterhead; the tonality and style needs to be identical across all elements. It’s an opportunity to engrain the awareness of your brand with your customers, and potential customers, with every hand it passes.

Your stationary is more than just the paper you print your invoices on; it’s an advertisement for your brand, an expression of your business philosophy.

Don’t just mail an invoice or hand out a card – send a message.

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The Market, The Competition, and Your Positioning

You know your business is different from the competition. You’re unique, and you’ve poured in time, sweat, and passion to get your business to where it is today. Now you need to tell the world. But wait, what do you tell them?

The most crucial component of spreading your message is laying out the right brand strategy. We’ll boil everything down you want to communicate about your business and craft it into a message your customers can take to heart (and remember!).

To do that we’ll paint a picture of the landscape you work in and offer a competitive analysis of your brand. Looking at your customers, competitors, history, and of course your desired future, we’ll paint you a comprehensive picture of where you are now and where you can find an edge.

Decide where you want to see your business in the next few months and years and we’ll create a brand management plan that takes you there, growing as your market share does.

You’ll want to keep an eye on the scenery, because this is going to be a fantastic ride.

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Not sure if this is the right fit for your business? Want to know more? We love talking with business owners regarding how the internet can help them earn more while working smarter. Fill out the form below or give us a call today! Absolutely no obligation or cost. Call today!

FreeFlow Marketing Inc.

1970 Bloor St. W, Suite 15
Toronto, ON, Canada, M6P 3K9

Tel: 416.578.5314

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