Search Engine Marketing (SEM)
There are plenty of ways to attract traffic to your website: building links on other sites, publishing in article directories and using good SEO are just a few. What these methods have in common is that they are all long term strategies that can take time to earn you favour with the search engines.
When a giant like VISA wants more web traffic they don’t have the time to earn it slowly – they just go out and buy it. That’s search engine marketing (SEM), and it’s time for you to start thinking like a giant. SEM offers targeted pay-per-click advertising in searches and Gmail, and will place your ad alongside the search engine’s top rankings for greater visibility. If that’s not impressive enough, SEM can also place your message on any relevant, targeted website selling advertising space.
The key word here is targeted. SEM is not just about getting your company name on to searchers’ screens; it’s about getting your name on to the right screens, so that the people who see your ads are the people who need your service. Targeting your media buys to the people who are most likely to become your customers means you’re spending your marketing dollars where they’ll do the most work and generate the highest return on investment.
After all, your time really is money.
Don’t you think it’s time to start thinking like a giant?